Email: Writing It Well and Keeping It in Its Place

~by Haley Lynn Gray~

Email eats more of the working day than almost anything else, and most of the damage is self-inflicted — both in how we write it and in how we let it interrupt us.

Writing email people actually act on

Put the ask first. What you need, and by when, in the opening line. Context can follow. People decide within seconds whether an email needs action, and burying the request three paragraphs down is how things get missed.

One subject per email. Three requests in one message gets you one answer. Send three emails, or number them clearly.

Use the subject line properly. “Approval needed: budget by Thursday” beats “Quick question” — and makes it findable later.

Keep it short. If it runs past a screen, it probably wants a phone call. Long email is frequently a way of avoiding a conversation.

Write as though it will be forwarded. Because it might be. Nothing goes in an email that you’d be uncomfortable seeing read aloud — and nothing goes in an email written while angry.

Confirm agreements in writing. A short “just to confirm what we agreed” after a call prevents most disputes before they start.

Managing the flow

Check it on a schedule, not continuously. Two or three fixed times a day. The cost of switching back into real work after each interruption is far larger than people realise.

Turn off the notifications. Every one of them hands control of your attention to whoever happened to write.

Handle each message once. Answer, delegate, schedule or delete. Reading something, deciding not to deal with it, and coming back later means paying the same cost twice.

Unsubscribe ruthlessly. Five minutes spent unsubscribing saves hours across a year.

Filter what doesn’t need you. Newsletters, notifications and receipts into folders they can sit in quietly.

And answer the important ones properly. A new enquiry answered within minutes is worth considerably more than one answered tomorrow — so separate the genuinely urgent from the merely noisy, and treat them differently.

The principle underneath

Email feels like work because it looks like work. Mostly it’s the coordination around work.

Protect the hours when you’re capable of thinking, and put the coordination in the hours when you’re not. That single change is worth more than any system.

If this resonates, you don’t have to figure it out alone.
We host small, thoughtful Round Table conversations inside Women’s Entrepreneur Network where women leaders talk through exactly this kind of challenge.
You’re welcome to join us.

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